One of the great things that that advertising does for me and society is that it communicates a brief message. It allows for me and other members of society to briefly watch a commercial or look at an image and immediately get the message. If an advertiser is good, you do not have to think to hard about the message it is portraying.Websites can also be advertisements; much more in-depth ones. Like I mentioned with the Cannes Lions website – it is really not appealing to the eye, nor is it up to date. Sites like MediaBistro.com are consistently updated and allow for users to log in and use their resources for their own personal gain. The site is clear and straight forward.
Advertising also creates jobs. In order for there to be ads, there needs to be a team of people involved in creating it. From marketing to research, the team is a key essential to why advertising it good for society.
Also, in some cases, advertising is socially responsible. On the Ad Week post, I discussed how the site challenged six companies to fight cyberbulling. Their ads will hopefully make a difference, no matter how small it may be.
Also political advertisements notify people of what they need to know in order to make an informed decision.
Advertisements must be pleasing to the eye, no matter what type of media they are.
As you can see, advertisements are a key essential to our lives and create a unified message across the spectrum.
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