Ad(d) a Week

Ad Week is a site for advertising news and analysis. After scoping around the site I can tell that the writers are strong bloggers – they understand that they need a style that is relevant and constant – and very smart people.

One of the articles is entitled Bully Pulpit: Shops Battle Cyberbulling Teen-targeted campaigns aim to silence the crescendo of abuse. It explains that our lives are shifting to online lifestyles but we are still dealing with real world problems – thus bullying. One of the most current examples is the bulling of Rutgers student Tyler Clementi who had such a difficult time dealing with the bulling, he committed suicide. The fact that there is a Cyberbullying Research Center shows that this is truly a mass problem that has not just begun and is not going away. Ad Week challenged six companies to start campaigns to fight cyberbullying. These companies are Arnold, Colossal Squid, Cramer-Krasselt, Fathom, Globalhue and Pereira & O’Dell. One can only hope that they succeed in their endeavors.