Design the Web

Media design is the key to a “good” webpage – not the amount of time a user spends on the page. That would reflect thinking of the “old media.” They believed that they needed to deliver people for the advertisers. “From the perspective, the key to having a good Web page is lots of empty dark space (or blank white space or gray space) with small print, intriguing Flash animations, and large graphic design space” (290). I think this is very intriguing because earlier I mentioned the Cannes Lion Web page being poorly designed. They used way too much color and your eye moved from one side of the page to another trying to find a place to land. A good example of a well designed page is Apple’s home page. Your eye is immediately drawn to the logo and what they are selling - their graphic design.

Can(nes) you fight Lions?

Cannes Lions is an international advertising festival. The site is flashy, and distracting. The color scheme is yellow-green-blue; absolutely not my first choice. There appears to be no articles, but rather just a plethora of videos. The site is primarily European; if you want to register for a class you must pay is Euros. The classes appear to be huge. The Essential Information page also has not been updated since at least July. It is hard to fathom that a site a international renowned as Cannes Lions would allow this to fall to the way side.