Models to Attract an Audience

“The model of early press agentry is most commonly associated with P.T. Barnum’s style of publicity. . . He used creatively almost any means to attract audiences to his enterprises” (315). There are two one-way models of communication and two two-way models. Press agentry and publicity are used to manipulate the public’s opinion and behavior. Public information and journalism are used to disseminate information to the public. These are the one way models. The two way models consist of symmetric and asymmetric. Two-way asymmetric is used to persuade and find out how the public reacted. Two-way symmetric is used to gain a mutual understanding and find a win-win common ground.

I think that two-way asymmetric makes the most sense, because you are persuading and evaluating, something I mentioned earlier was a specialty to public relations.