Television Surfs Fast-Forward

If the conventional TV model is dying, I think that the internet is going to replace it. The computer has become a one-stop shop for all types of things. You can communicate on sites like Facebook and Skype. You can journal/scrapbook on sites like Blogspot and Tumblr. Now you can watch television shows on the networks' websites. A prime example of this, which is explained in the textbook, is that The Office can document that one-fifth of their viewers watch the show online. Speaking directly to this, I have never seen a new episode on the television, but I have watched seasons one through three, and season five. The computer – the internet – is what will take over. Advertisers can also control that a viewer sit for thirty seconds and watch their ad. So although consumers are not additionally paying for the product, the way they pay for cable television, they are still receiving a service they would have paid a lot of money for otherwise. Also for clarification, it is realized that you pay for the internet, but as proven by earlier examples, you would be paying for it anyway.

Another thing, one I did not catch in the text book, is that the sale of seasons of shows on DVD are probably driving down ratings. Production companies are most likely making the money off this, but where are the advertisers in this? Networks are not making money in that way, but rather they are collecting it directly from the consumer.